Led and directed the creative team through comprehensive student outreach and corporate marketing and communication initiatives for all company brands and sub-brands. Oversaw brand transition strategies, rebranding, corporate naming, logo design, brand rollout, visual identity creation, guideline development, and asset creation. Also collaborated closely with senior management on the development of effective internal communication as well as other philanthropic and marketing campaigns.
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Led diverse design projects encompassing print, illustration, web, UI, email, photography, motion graphics, video, presentations, events, social media, award-winning financial literacy e-learning program, and other multimedia initiatives
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Managed team activities, including interviews, hiring, development, mentoring, critiques, performance reviews, project management, job tracking, estimating, and client/vendor relations
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Evaluated strategies, campaigns, and programs for appropriateness and effectiveness through data and research
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Implemented workflow improvements—enhancing team communication, clarifying objectives, reducing revisions, and cutting company costs
Student Loan Guarantor
TG
Student Outreach
Adventures in Education (AIE)
The holding company
Trellis
Trellis
Brand New Day
Student Loan Success
HigherEDGE
Loan Collections
Waypoint
